It is very common that every time I teach an SEO course, they ask me how to link building and where to get good backlinks.
The truth is that the world of links is like that of mushrooms. Nobody ever tells you where they find them. That’s why instead of telling you where to put links, I’m going to show you different types of link building that you can do.
Payment link building strategies
Although this type of link building will cost you money, it is usually the best option to get results. At least it is the one that will give you the best level of SEO backlinks.
Outsource the Link building process
Designing and executing the entire link building strategy is complex and time consuming. Not to mention that by saving money, you can be capturing backlinks from undesirable sites and minimizing the SEO impact on your website.
Therefore, my recommendation for this specific aspect is that you subcontract a specialized link building company that will carry out this work for you and help you grow on the internet.
Links in press releases
The notes online media are a good link building strategy. To do this, create your content or note within the context of your professional sector, in order to gain relevance little by little.
You can take the opportunity to get backlinks in press releases when you launch new products or services or when you have important news about your company.
- If you are going to send company notes to various media, do not send the same one to all. Create several or make multiple modifications.
- It may be necessary to have someone who knows how to write content properly, not everything goes, and this is only about capturing links, it also influences the perception of your brand.
- Most media will give you a “No follow” link to your press release; however, the relevance of this can be very great.
- The sites where you can send free press releases will offer you little, if you want results, bet on good sites, which will obviously involve a payment.
SEO backlinks in the media
This type of link building is increasingly used. Very similar to sending press releases online, it involves hiring “spaces” in relevant online media.
These spaces are sometimes sponsored content or infomercials, and more and more online media are offering them at very affordable prices.
These sites will almost always provide you with Do Follow links, so it is very common to regularly hire these spaces in your link building strategies to complement the organic link building you are doing monthly.
To achieve these external backlinks, you will have to work with specialized platforms. If you don’t know which ones are the best or how to hire them, tell your link building company, and they will do it for you without problems.
Similar to the previous points, this link building technique involves proposing to online magazines, blogs, or pages in your sector the inclusion of an SEO link on their website, pointing to yours, in exchange for a price.
Content is always the best way to do this, so it is best to look for blogs with strong SEO authority and content that might be connected with what you do.
Thus, the link building strategy will be very natural, and the growth of your web positioning will be much more effective.
Analyze the backlinks of your competition
This link building technique is simply to analyze how your competition is positioning itself based on the external links it receives in order to use the same sites as it.
The cost of this action to capture links is given because to do this SEO competition analysis, you need specialized positioning tools, which have a minimum cost of about $100 / month (or more).
Free link building strategies
We will see some of the common free techniques for Link building. It is important to mention that the fact that they are “free” does not imply that they are easy or fast to execute.
Links in directories
This type of link building was very powerful a few years ago, however right now, with some honorable exceptions, it will give you very little.
That does not mean that you can include your website in directories and get many backlinks with something of value. Look for business directories, blog directories, industry directories, or similar and analyze which of them is best to get backlinks for your website.
Backlinks in comments on blogs and forums
This action to capture links was widely used a few years ago, as it was simple and fast. However, today, it hardly contributes anything, but it can also “dirty” your online reputation.
If you want to get SEO backlinks from forums and comments, follow these steps.
- Do not think that it is to arrive and leave your link, this link building strategy takes a long time.
- To leave comments on blogs, you must be very participatory and read a lot of content. The comments you make should contribute or generate debate, only in this way will you get a No follow link.
- In the forums, you must participate in those who are from your sector and provide solutions. Therefore, this link building technique may involve creating content that offers solutions to other users’ questions. Only then will you get external links from forums.
Create valuable content that attracts links
Personally, the best backlink building strategy a business can do the content.
The reason is very simple. The content of a blog is not invasive, if it is well done; it tends to offer solutions to the user, so it does not generate rejection and helps significantly improve your website’s SEO.
Your blog’s good content creation policy will greatly improve getting more backlinks since it will be the users themselves who link these posts from their own pages.
Share your posts in news aggregators
Use this link building action every time you publish a new post on your blog.
It basically consists of including your content in directories and websites that allow its free dissemination. There are very good sites that will enable you to get good free links easily.
Link Baiting, get 100% natural backlinks
Link baiting is part of the link building technique that we talked about before, based on creating content and its dissemination in a natural way.
This way of getting SEO backlinks starts from creativity when creating and disseminating your content and is very natural, as it relies on elements that are highly liked by users:
- Social networks
- Tutorials, manuals, guides
- Info graphics
I insist again. For all this to help your link building strategy, you need these actions to add value to the user, or else no one will share them, nor will you get links, nor will you become relevant in your sector.
The Guest Posting is a type of link building widely used by websites with a blog and content creation strategy.
The Guest Posting or guest articles consist of publishing a post of yours in a blog of another website or blog with good authority and that they publish their content on your blog.
In this way, in addition to each reaching a new audience, you can get quality external links from those websites.
Participate in digital contests to achieve authority and relevance
If you have certain significance in your activity sector, this link capture strategy will help you increase your web authority.
Periodically, many sectors and media hold very diverse contests (best blog, personal brand, sustainability, or others) in which users with their votes determine the winners.
Therefore, apart from achieving great visibility for your brand, this action will allow you to get quality SEO backlinks for your website.
Ask for a link to your website
Honestly, to increase your external backlinks in this way, you will have to give it a lot of fuss and be very patient.
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